Serve the most profound

 Introduction and Introduction
Moderator: Hello everyone friends! Me first brief you on Mr. Zhu Defu. Mr. Zhu in the news a long line of work, planning a number of reports from influential, but also a wealth of newspaper management experience.
Chu Fu: I have news that experience, I admit, in 1990 from Zhongshan University graduate has been in the news after the first line of work, mainly in the reports.'s largest ideal is to be a professional journalist, but in rivers and lakes involuntarily, and later played the role of leader from the news. After several years of practice, and accumulated some experience and lessons on media management gradually formed its own views and ideas, Before you ever worked in the South for a long time the media, some people say you are a representative of the Guangzhou press the power, what power do encourage you to Beijing a metropolitan newspapers?
Chu Fu: I Nanfang Daily Group for 10 years, been to reporters at major newspapers did, head of mobile journalists, has written a number of major reports, such as the 15th anniversary of reform and opening up a typical report, the 50th anniversary of the founding of the provinces of Guangdong Province in the Exhibition Gallery of the Exhibition outline and commentary and more. but the main time is to do market-oriented newspapers, such as While the concept of a heavier weight operation, impossible not to talk nonsense, do it step up to do. Lingnan cultural heritage down to earth personally, a great impact on me. a chance, founder of People's Daily to the Times he is one of the biggest challenges, so they hesitate to come by.
Moderator: survive the fierce competition in the press. To this day, how you look at the newspaper's performance this year and a half?
Chu Fu: When I first came last year, we started preparations for are not very good, because Beijing is a newspaper developed areas, is the political, economic and cultural center, people from Guangzhou Laileyibang newspaper, there is no vitality, indeed some suspicions. We also understand the skepticism, but things are the world depends on human effort . We came to Beijing to do the newspaper, is very confident win, otherwise, they will not give up everything in Guangzhou, left his son to Beijing to do other business. After a year and a half of effort, the desired goal, as Beijing well-known, well received by readers of the newspaper, turn on the market, a firm foothold.
friends: ?
Chu Fu: The target is the Beijing metropolitan newspapers, we would like to do a real favorite Metropolis Beijing. Now we have basically achieved the original design, readers on the market has been well received and welcomed by Beijing. I think the success of a newspaper do not succeed, the key is whether the reader to accept, issue has not achieved a larger market share, advertising is booming. and not newspaper people narcissistic, self- entertainment from the music. The market is testing the important success or failure of the standard Metropolis.
Moderator: It has to end, > Chu Fu: The goal is the development of the new year, because our newspaper is not very mature, the team younger and relatively short history of the newspaper, and now there is a big step that the timing is not very mature, is still to skills, training team , to raise standards, the newspaper run a little more refined, gradually improved. We spent about a year to solve the Photo quality paper is the problem. We put forward the , holding in Beijing, . model and experience, we effort to save money. but used not simply to clone, but brought on the basis of innovation, and finally create their own strengths and style.
users: You have traveled the road is the envy of many journalists, As a person involved in the national newspaper the great development of two local journalists, do you think North and South Daily News Daily News What are the differences? you are more comfortable with what?
Chu Fu: I had the privilege of the organ of the party's municipal, provincial Commission and the central organ of the organ in both groups worked after I graduate assigned to the Southern Daily, where I provide a lot of learning opportunities and development space. Nanfang Daily Newspaper Group, I personally believe that there is a very great newspaper group, is the reform of Chinese news arsenal of talent pool and to develop a lot of newspaper people, now many Chinese newspapers have the talent surging out of the South Newspaper Group. I worked there for over a decade, from learned a lot which is very precious thing. while I am very grateful to the People's Daily, several leaders, such as the Bai Keming, Xu Zhongtian, Wang Chen and so on. Without them the Times , Penan re-operation of light philosophy. specific newspaper said the concept, Tandaqiuquan Northern Daily News, Southern Media pragmatic Jane. comparative neglect Northern Daily News readers, market awareness is not strong, competition is weak, feel good about themselves. Southern newspapers all for the reader, a deep sense of the market, the concept of hot competition, the day the anxious bench. I appreciate the atmosphere in northern newspapers, but more optimistic about the truth Southern newspapers. no CD is not in books only focus on facts, the South reported system can have an important achievement of today's magic.
users: China may have fully market-oriented newspapers do?
Chu Fu: I do not know what the total market, from an ideological point of view, not fully The concept of the market. Because the field of ideology is a special field of competition, not equal to other products. the spirit of product to be more restricted, but also more responsibility, it is not a simple market. but it is relatively market-oriented, Now many newspaper groups sub-divide a lot of reports, such as Metropolis, compared to traditional newspapers, compared with the traditional party organs, they are to market the product, with the continuous development of market economy, the market will be increasingly high degree of .
Moderator: Today's Issue advertising is how to run, and what unique?
Chu Fu: Issue ads have a good effect. For us the newspaper is concerned, issue contributed to the work release to pay a lot of work to create a lot of miracles. as the editorial department, we are very grateful, because the newspapers do, no matter how, unable to, the results of our work is an injury. In the early stage of the operation of our advertising market is not very mature, but as the issue of market growth, advertising, development of the situation is very gratifying. to June 2002, has entered the elimination round, which was a remarkable achievement. a lot of newspapers through the hardships, it may not eight or ten years to achieve this goal, we achieved a year. thanks to my colleagues hard Advertising Center effort, thanks to editing, distribution, advertising three rounds of mutual promotion.
Moderator: the core or the content of a newspaper, only the highlights of newspapers to attract readers .2003 advertising more than 500 million annual goal, the core remains how to get the newspaper to enhance the quality. Next year, done. But the newspaper is a special product, the development of the final product, all income, all development, the last to be settled in the content. . a content can not be good the bad press release, it can not be good advertising. Distribution Center General Tan said on many occasions: Today, although the content on our features, but also our innovative, but not yet satisfactory. Next year we will strengthen our existing news based on the idea of some of our newspapers better, and now production also a little rough. as we understand it, do the Ten version, also said to do news, but news paradoxical phenomena, topics, states are readers who do not really care about. and we . I do not think we have created the news model, we just restore the information itself. China's media development process is unique, many in the development of a departure from the news itself. We want to restore the information, to set things right, get to the root, but also news to its original feature. < br> User: It is said that FU: weak, so that no stimulation of their own. generally stronger opponents, the stronger we will, we are weak opponents weak, because the occupational status can not be raised, the result is damage to their own development. Beijing newspaper now a large cake, and many newspapers not be truly loved by readers, who do not exist off who is immortal, and we just to do better every day, I hope the newspaper with the times brother.
because the marketplace so people
users: the first to know Your name is in the News ideal?
Chu Fu: I am in the There has been a reporter to follow up this report. for the things I wrote a book called , and we will continue to implement this spirit. the spirit is not dying, but the approach will be different. public opinion is the bounden duty of mass media, can not do without good people, may I ask, that depends on what environment. We trust mechanism is greater than for each individual trust. a good mechanism for the miraculous, a bad mechanism for the decay of the magic, so the mechanism is very important constraints on human . You will automatically leave. I believe that we as the most important. newspaper editors and reporters of income from the book point of view, may be in Beijing with intermediate level of industry, from the fact, the history may be low. because newspaper reporters and editors and operating a strict separation, separation of editors and journalists, as containment and suppression of paid news. In my view, the Beijing newspaper is probably not the time to do the best newspapers, but newspapers are relatively pure newspaper. gentleman love of money in a proper way, newspaper editors and reporters of income may not be very high , but the income from their work are clean. I believe the Capitol to join their comrades is to realize his ideal, like finding a good platform to play to their talents and do their duty on the state and society.
User : You used to be my idol. Guoguo Song You and I, who is also a must-read article, Can accept? and how to grow a young reporter for the big news?
Chu FU: I really do not deserve worship, I Hedeheneng? very mediocre. I told my colleagues at the newspaper say, I Caishuxueqian, just a little harder than others, not more intelligent. not a big news is the fall from the sky, big news is small to large, gradually accumulated. as long as their tireless efforts, can be big news, because now the community has to everyone a good development space and the opportunity to display their talent.
friends: I think the that gets smaller, the development trend of the future became tabloid, so room for improvement. how do you see?
Zhu pay: Most of this discussion last year, we founded six months, many people say that we are workers reported Marketplace reported still more polite to say, because it is elegant enough that we, the elite do not see. marketplace and determine how the elite? Who is the elite it? money, power elite is it? In our view, this is just as different. with Chairman Mao's words are: equal footing. We do not take the reader into an of rank or grade, the extent of high and low points, I think we have a responsibility and obligation to do so that ordinary people can see the newspaper. I do not know what the elite, the industry recognized service targets, there is no marketplace or the elite. We all live in the marketplace, I am also a mortal, I am not elite, I know friends are civilians. We like them, there is no feeling of high and low.
The newspaper said that we lack a deep, relatively shallow, I believe that is true, because the superficial, look at how to say, to serve the people very deeply, readers like to read, read a very profound, readers do not read our newspapers sad. profound and civilians can not be against each other. I think readers of newspaper people than we but also deep, we first aim is to his favorite reading, do not mistake the first sermon deep is high, is mystifying. ancients said, provide specialized information to them, we also hope to provide a lot of information under the premise of effectively solve the problem of the depth of newspaper journalism. profound or not, is to implement the entire newspaper operation to, rather than what is reflected in the specific on a report.
Moderator: If the > Chu Fu: What is wrong with the civilian route? face in the crowd of civilians, including you and me who is not it? elite complex is a major virus popular newspaper, with a small number of so-called elite service, as the masses of the people for the service, this is my newspaper summed up the practice of a great faith. I also hope that newspapers do have sophisticated, but the name suggests is a comprehensive integrated daily, newspapers are not very professional, like a computer reading and the like. As the mass media, that is, for the most Reader Service. in large part, readers choose the newspaper, not newspaper readers choice. For those with high precision and advanced products, is in fact not the mainstream of advertising, how many people will buy a missile? how many people will buy airplanes it? afford a BMW Mercedes Benz and more people who had not. The most important consumer market or the civilian consumer market, color TVs, cell phones are Civilian. civilian complex is the > Moderator: as the news business manager, you normally are under the command of the press how to train your people like you have good quality and characteristics?
Chu Fu: can not say I'm good, a lot of news media than I do excellent. People's Daily and the Southern Daily brought me opportunity for us to have to realize their ideals may be, to do some things a little bit after the arena reputation, this reputation is not that we deliberately want to get. I am pleased that journalism career more than a decade the best of what made a point of remarkable things. I often talk with our newspaper reporter, I told them the same age, when much more ignorant than they. when I was 20 years old nothing do not know, also in Jiangxi teach it. Now I know what they are more than a little, because I have 10 years of experience, some experience and lessons learned in particular, can be described as unforgettable. and they just took to the stage of journalism Their starting point is much higher than I had, the space is much larger than I had. They told me more than if, it should have greater self-confidence, as long as go all out, I believe more beautiful than I do. But after all we are over, we can teach them lessons and experience so that they can avoid detours and grow quickly. I hope that with a few years to develop our editors and reporters have a very good professional attitude and good professional standards, professional conduct, the approach is done, the levels are increased, the formation integrity, and can meet any challenge the future press, which went to the newspaper people are very good.
users: Could you talk about reported that , a Beijing University Cultural Group of injection. We designed newspaper, with the overall structure of the traditional newspaper there is a little different. We were fully into account the shortcomings of the traditional newspaper and had just come to the market with a breakthrough after the lack of metropolitan newspapers, consider how to amend, the question how to improve. We summarized the process in the newspaper market in bits and pieces of experience, profound experience and lessons learned, thought about the mechanism of how to make editing more comfortable with the market, more conducive to activate each the creativity of employees, in favor of one mind, to the establishment of fair and equitable employment system and distribution system, designed on the basis of our editorial management. In addition, the current When the mechanism, in order to sacrifice the efficiency of management, is still immature and does not meet the needs of development, we will advance with the times, continue to carry out institutional innovation. institutional innovation is aimed more to liberate the productive forces to adapt to the profound Chinese society change and progress.
users: Do you think Metropolis Daily reporter should have the quality of what constitutes a good reporter?
Chu payment: This is a very artificial division method. a journalist, whether reporter or professional party newspaper reported, City News reporter, is nothing but a certain professional requirements. The first thing you should have received professional training, that is, you need to have the accumulation of studies. and then have a good professional spirit and ideals. to do the characteristics of media people, not just In order to survive, but also to the ideal. do other business needs may be greater than the ideal survival needs, but do the media, should be ideal demand is greater than the survival needs. Therefore, the professionalism is very important. a certain degree of professionalism, there are more strong spiritual pursuit, a good professional conduct, while allowing hard-working journalists will be able to grow into good news.
User: What is the core of success?
Chu Fu: the news media to do a number of fraternal plausible, is not strictly news, hearsay, discursive topic, not in the spirit of professional standards and the request made in accordance with professional standards of news. is not news to say that we do more sophisticated than others in the techniques more than others on the tactics of our news is back to nature.
from another perspective, we compared the event to promote journalism. I have a lot of newspaper training event occasions been stressed The importance of news, we want to tell the reader what happened. it is very important in itself, the reader is reading the newspaper yesterday, concerned about Beijing and the domestic and international fields in the end what happened, and we happened yesterday to tell the reader something. purely from a technical perspective, in the form of newspaper articles and news are easily surpass the number, the key to victory lies in who really solved the problem of news events, who in the event of the news in a leading position, and who to hold the initiative, grasps the initiative will come to the bag. but easier said than done, in the course of the operation is very difficult to adhere to this principle, non-perseverance enough to hang on the bottom line.
unannounced visits to fame Politics priority
users: In May 2002, unannounced visits to the trio, your newspaper is how to protect journalists?
Chu Fu: unannounced visits are also public opinion, we have real news in the process of implementing the concept of public opinion. Beijing is the largest newspaper in terms of quantity, but also the most relentless. Our reporters are very keen interest in this area. as their colleagues, and I found that they sometimes lurking in the interview site a few days and nights, buffet style drinking dew , difficulties and dangers, so I was very moved. We have a very good lot of editors and reporters of idealism and lofty moral support, really for the people, for the reader to solve practical problems, this is indeed the function of public opinion to achieve a .
Moderator: Will stick to it?
Zhu pay: We will long-term adherence. We protect them. We are led by the People's Daily love and support, and believe that Party committees and governments at all levels will support the people we really plead to do the work. evil people are a minority, the majority of good people, I believe, to Our biggest news is the spirit of supporting the main readers of the newspaper readers of all aspects of the spirit and support is very important.
users: What is your understanding of how the limits of public opinion?
Chu Fu: The words of the relevant departments called: Figure vivre. The media is not authority, we can not directly solve the problem, but we can help the Government to promote, through public opinion, with the authorities really solve the problem, do something good for the people, this is the bottom line, so that does not add to the trouble to help .
User: Now we are weak in this area, which is a lot of subjective and objective reasons. political news is hard news, a good newspaper can not all romantic, we want to accomplishing mainstream newspapers, mainstream newspapers, political news is very important components. political news headlines should be the first choice. but But I hope that with political reform, economic reform, the current affairs coverage, this newspaper will make a useful attempt next year.
User: Will the image of the front page of the newspaper advertising is great? I feel that the current reported, so, does a great impact on our. We may be more money collected, but a lot less to the reader, we are ashamed and do not want that. but from the overall situation of the newspaper is concerned, no advertising, newspapers can not function properly. We are the Daily News, advertising, pricing is not very high, only extensive cultivation, the formation of a temporary bottleneck. Next year we expanded version of the future, advertising will account for the amount of pressure to the version of about 30% to ensure that there is more room for more news to the readers, so the question should be a better solution next year. Next year we will not allow a version of the general more than two banner ads, typically to ensure a banner, because if there is no advertising is bad, there is a banner advertising space will be very nice.
friends: achieved 3 million advertising next year to achieve 5 billion, more than two million, the space where? eventually to restore the layout of the newspaper. but advertising does not encroach too much news pages, or the newspaper becomes the advertiser, No news. Our expansion is not of blind, but according to the advertising business growth, rhythmic, more harmonious growth, high operating costs because of the newspaper. expansion on March 18 to 48 for the sunrise version, it is estimated that in March 2003 expanded again to the sunrise about 64 Edition. We should say that the scale of expansion is very considerable.
users: It is understood, Beijing Times said that are not well compensated. because in the newspaper early stage of development, we are determined to have weakness, but with the development of the future will be a corresponding rise. In our view, to work as long as the newspaper staff, is always equal. We are respected equally, against the caste system, we must first start from their own, to promote equality in the management of the newspaper. De. work, our interns are always non-discriminatory. you do is you, no one can win the fruits of your labor, but also and in-service evaluation, like journalists, non-discriminatory manner. We hope that all newspaper who have maintained a very peaceful state of mind, what qualifications do not consider themselves superior, than would the level of more than ability, the size of contributions. So some people say that equality is the the bottom of society in China, I respected the concept of equality, will be vigilant from the Ti-insist on this.
friends:
Chu Fu: newspapers are preparing to explore this issue, that is out to do some series reported the development. We believe that if the newspaper Shanghai, China called, but the concept is the integration of paper and integrated style. we will certainly take this step, because the business was not growing, then the newspaper has no future, no future employees. Development is the first for us an important task, we should expand our newspapers out to do a larger scale to meet the post-WTO accession China News profound change and development needs.
friends:
Chu paid: the industry say, and then leave all false, but the newspaper's circulation. I believe that the disclosure of some of the market out of public circulation of the newspaper figures are basically false, rarely true. more experienced people say, make a right off, after half of the water squeezed out, it may be more in line with the facts, but in terms of some newspapers do not fit the facts, it may just open it one-tenth of the circulation. newspaper circulation figures lack credibility, this is very sad, very terrible phenomenon, reflecting the Chinese media's false. As for our newspaper circulation, if true, I can not say; If you leave the cheating, I do not want yesterday. We open advertising conference, I specifically asked a question, Tan issued the total control and asked at the meeting that day we announced the release number is not very real, he said no problem. We have four first: Beijing integrated Daily circulation of the first, the Post issued its first market, retail first, the first subscription at their own expense. If this argument is correct, we are circulation in Beijing is among the best. I really do not know the brothers and newspaper circulation in the end the true extent of I basically do not believe they published circulation figures.
users: Do you think,