Thursday, January 6, 2011
Taobao to the power of publicity, the National Fengqiang best wins
Introduction vigorous activities to promote National berserk at the end of large end. Whether to participate or to participate in over 100 minus 50 minus 60, over 200 industries, shops, both in traffic and sales on a certain degree of growth; thank Taobao carefully planned, thank the large number of Amoy Friends of online shopping for your support! event is over, our thinking has left many shops here to participate in activities to share experiences, hoping to give will participate in the activities of treasurer who Taobao some reference. order one, activities Preparatory: 1, 2 registration, preparation 3, Examination, Activities: 1, 2 customer service, delivery and post three, a summary of activities, data analysis 2, the harvest 3, the body of an improved, active preparations 1, registration is very lucky enrollment in this event the day before the deadline to catch the last train to the end of berserk! 12 -16 days are spent looking forward and disturbed to see enrollment situation, are waiting for time to review the activities is also in doubt, do not know in the end is the beginning or from 17 from 21 onwards, a small two are very busy, it is estimated that in assessing applications for the seller, and now think of the feelings at that time, I really can say is feel ill at ease, that no hope; 2, prepared December 16, the small green on the second contact me, I was not aware of their own activities berserk with anticipation at the end of it! feel a bit like a roller coaster ride, ups and downs of , waiting for approval from the full of looking forward to that did not upset by the trial and then took a dramatic turn in the good news Jingxian Oh, really quite exciting; hectic decided to participate in the activities of main product and submit the application form to begin preparing to shop, Baby unified optimization; the first time promote the activities of large Taobao, very excited and quite flawless, but fortunately the organizers have prepared rules for the operation early in the morning, it is not to delay review and approval; Xie Xieqing month, the Foreign discs and other small second patient guidance; 3, the audit was finally renovated in the time of the shop, unified set baby title, also set up promotional offers secure, through the small second audit were to improve some of the details, and finally approved our hiking shoes on the outdoor category of at the venue, very happy! Second, the activities carried out 1, Customer Service In order to participate in this event, we set a fast early recovery activities and to respond to the call to encourage the phrase customer service overnight online, 20 had a 12 o'clock at night, we began to look forward, who do not know how this event will bring changes in store; the results of a night without power, 21 am everyone some frustration; we find that the baby did not make the appropriate store posters, not eye-catching, and make timely adjustments ; customer service face of each of the guests come to consult polite reception, praise 2, delivery and after-sales activities, the organizers asked us to guarantee delivery within 7 days, this shop are guaranteed delivery within three days of it, perhaps because One of our direct relationship between the amount of not much now! Up to now, our after-sales issues are handled well, no one objected to our guests; third, a summary of activities, data analysis, such sales for many stores to that may really nothing, but for us to start near shops, has great encouraging; 2, harvest 1) from the data analysis is not difficult to find during the event or whether it is traffic volume has a greatly improved; 2) to participate in this event, many shops and outdoor activities, group treasurer to communicate through sharing, have a lot of valuable experience; 3, to improve participation at the end of Fengqiang activities, shop the many problems exposed, clear the direction of improvement; 1) interpretation of rules is not sufficient: to participate in activities at the time of registration, only a rough look to participate in activities under the conditions in post-registration activities without careful reading of the relevant rules; For example: What is the full 200 by 60, reduced after the expiry of 200 包邮, does not cap? has two meanings: ≧ 200 turnover only enjoy preferential 包邮; full 400 by 120, at least 600 by 180, and so on, which is called does not cap; experience : dispensers in their large-scale activities to participate in Taobao, the application must be carefully read after the relevant rules, prepared work; 2) the inappropriate choice of main product: the process of waiting for review, a total that was early, the second notice did not think small to check the details took only 18 hours; hurriedly outdoor socks also selected models of our main product as; really is a failure! must be carefully chosen; for example: The event had a treasurer elected shall Jackets on the 958 yuan at the venue, the first day of activity, traffic is very low, after discussion in the group found that although he chose a good quality product, but because the price is high, resulting in no one is interested, then contact the Primary Two , the replacement of the main product, Korea traffic and sales homes are clothing can be improved; experience: dispensers are the main push in the choice of products sure to choose affordable, cost-effective and meet the public demand for hot products; (do not choose to selectively clean inventory Products ah) 3) over a single sales: During the event, in addition to the sub-venues of hiking shoes selling well, few people are interested to other products; experience: participating in activities during the association must do a good job selling, some around the main product like with the package to boost the sales of other products store; 4) the entire store conversion rate: Frankly, we participate in this event the flow of doubling itself, but the sales promotion is not enough; experience: we need to take more The details of the plan Baby, Baby details page optimization; more need to re-design and decoration shop, showed his own style; a lot of buyers to our friends good-looking than the picture reflects what kind Taobao Conclusion Many of the activities are to power, they wanted to more attention to the related activities, and more sharing, more learning, we believe that the rapid development of small sellers can improve! also hope Taobao promoting activities in organizing large when more guidance and help small and medium seller, thank you friends!
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